Aaron Shepard
Aaron Shepard’s Publishing Page
The NEW Business of Self Publishing
~ How to Publish Books for Profit with
Print on Demand by Lightning Source and CreateSpace,
Ebook Publishing on Kindle,
Online Book Marketing on Amazon,
and DIY Book Design ~

What’s New? | Contact Aaron

Here are free resources for the new business of self publishing, all from author/publisher Aaron Shepard of Shepard Publications and Sales Rank Express. Learn how to publish for profit with print on demand by Lightning Source and CreateSpace, ebook publishing on Kindle, online book marketing on Amazon, and DIY book design. Good luck in your publishing!

Please note: This page is provided as a courtesy to the publishing community. However, Aaron cannot offer private help to new publishers or any type of paid consulting.

Book cover: Pictures on Kindle

Pictures on Kindle
Self Publishing Your Kindle Book with Photos, Art, or Graphics, or Tips on Formatting Your Ebook’s Images to Make Them Look Great

Book Cover: From Word to Kindle

From Word to Kindle
Self Publishing Your Kindle Book with Microsoft Word, or Tips on Formatting Your Document So Your Ebook Won’t Look Terrible

Book cover: HTML Fixes for Kindle

HTML Fixes for Kindle
Advanced Self Publishing for Kindle Books, or Tips on Tweaking Your App’s HTML So Your Ebooks Look Their Best

Book cover: Aiming at Amazon

Aiming at Amazon
The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Book Marketing on Amazon

Book Cover: POD for Profit

POD for Profit
More on the NEW Business of Self Publishing, or How to Publish Your Books With Online Book Marketing and Print on Demand by Lightning Source

Book cover: Perfect Pages

Perfect Pages
Self Publishing with Microsoft Word, or How to Design and Format Your Books for Print on Demand (Word 97–2004)


Aaron’s Publishing Blog

News and views, with updates for Aaron’s books.

Lightning Source, CreateSpace, & Print on Demand

In Pursuit of Plan B

Dealing with the reduced availability of Lightning Source books on Amazon.com.

Lightning Source 101

A primer on Lightning Source Inc. and its role in print on demand and self publishing.

Is Lightning Source Cheating You?

What it means when Amazon sales don’t match Lightning Source reports.

CreateSpace Connections

Lightning Source, Ingram, Baker & Taylor, and the Expanded Distribution Channel.

Better Color from Print on Demand

How to improve color accuracy, contrast, and vibrancy in POD book covers and color books.

Living Within Limits

How to deal with Lightning Source’s 240% total ink limit.

Saving The Sea King’s Daughter

How one intrepid children’s author reprinted his own picture book by self publishing with POD.

The Stigma of POD

A hard look at the discrimination against print on demand by Barnes & Noble and other bookstores.

Books, Publishing, and Word 2007

What to do when an upgrade isn’t an upgrade?

Amazon.com & Online Book Marketing

Linking to Amazon

How to create the shortest, simplest links to your books on Amazon.com.

Amazon Analytics

A report on the Great Amazon Counter Experiment.

Amazon Etiquette

Minding your manners on Amazon.com.

Kindle Publishing

Proofing for Kindle

Tips on previewing and testing your Kindle book.

And More . . .

About Aaron’s Publishing Books

Info on Aaron’s books about Amazon, Lightning Source, Kindle, and more.